GLAM4GOOD partnered with global retailer H&M, in the spirit of back-to-school season to host inspiring #GETSCHOOLED initiative for underserved New York City youth. The pair teamed up to hold an empowering GLAM4GOOD #SHOPPINGSPREE4FREE event at H&M’s flagship store on Fifth Avenue which was closed to the public so that the GLAM4GOOD recipients could shop for free. This event was a continuation of the successful philanthropic partnership between GLAM4GOOD and H&M, who recently worked together to provide clothing for over 500 patients, families members & nurses of the San Jorge Children’s Hospital in San Juan, Puerto Rico this past May who had been greatly affected by Hurricane Maria.

This GLAM4GOOD x H&M empowerment initiative was a back-to-school themed #SHOPPINGSPREE4FREE event for over 200 underserved youth, ages 5 to 17, and their families to provide an inspiring shopping experience and self-esteem building initiative for students in need. This event allowed recipients to receive backpacks filled with school supplies needed for the upcoming year, as well as shop for wardrobes to empower their confidence and meet their clothing needs.

“This event is very dear and special to me, especially for my girls from the the lower east side. Our girls are not in the best socioeconomic status, so having our them invited to an event like this where they are able to shop and not only shop, but get the full experience of a one-on-one styling session and someone waiting on them hand & foot is the most amazing and exciting thing for them. I am so honored to be included in this GLAM4GOOD event. It means so much to us!”


“Back-to-school shopping is an added stress for parents living in homeless shelters,” said Nicole Russell, Co-Founder and Executive Director of Precious Dreams Foundation. “The parents of our youth are focused on finding employment and a place to live – understandably most of them can’t make new clothes a priority. Giving our children the opportunity to pick out a new wardrobe and back-to-school essentials gave them a sense of comfort and confidence that isn’t usually felt when wearing old or used clothes on the first day of school. One of our teens looked at me with the biggest smile and said, ‘I’m going to look poppin’ when I go back to school.’ I could just feel her sense of joy.”  Alongside GLAM4GOOD celebrity stylists and H&M influencers and employees, students had the opportunity to shop and be styled in H&M’s latest back-to-school collection to the beats of DJ She Marley Marl as they choose clothing & accessories that best suited their needs and fit their unique style. The event helped GLAM4GOOD’s underserved youth community start the school year off empowered with confidence that they have new, fashion-forward clothing, accessories, and school supplies.

“We at H&M are thrilled to build on our partnership with GLAM4GOOD by hosting #GETSCHOOLED at our Fifth Avenue flagship store and helping 200 children start off their school year feeling both empowered and confident!” 


“Our #GETSCHOOLED initiative, like all GLAM4GOOD programs, uses the power and resources connected to the fashion and beauty industries to empower self-esteem, dignity, hope and need. Education is an important tool students can use to help themselves, yet many of our youth attend school at a disadvantage because they can’t afford what is needed. It’s an honor, and our responsibility, to ensure they are given tools for success. We are grateful to H&M for their continued support. Our student recipients have gone through some of life’s toughest challenges but don’t give up. We won’t either!Mary Alice Stephenson, Founder and CEO GLAM4GOOD.

VIP stylists included Celebrity Stylist and GLAM4GOOD advisory board member Ty Hunter, Menswear Style Expert Christian Bendek, Style Influencers Brianna Lance and Nina Farran, GQ Insider Joey Zauzig, Model Dani Seitz and Menswear Influencer & DJ Mac Joseph and DJ She Marley Marl.

This GLAMGOOD initiative was photographed by Sioux Nesi. Video by Aviva Klein.


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