DETROIT: HUNDREDS OF YOUTH-IN-NEED TO RECEIVE WARM WINTER ESSENTIALS AT OUR MOTOR CITY #BUNDLEUP

GLAM4GOOD partnered with global retailer H&M, in the spirit of the holiday season, to help hundreds of kids-in-need keep warm this winter! The pair held an empowering GLAM4GOOD #BUNDLEUP Detroit event at H&M’s new location on Woodward Avenue. The Detroit flagship was closed to the public from 9am to 12pm so the GLAM4GOOD recipients could shop for free to find new coats, cold-weather clothing, and accessories to keep them warm this winter. This event is a continuation of the successful philanthropic partnership between GLAM4GOOD and H&M, who most recently selected the nonprofit as its holiday charity gift card campaign recipient.

This GLAM4GOOD x H&M empowerment initiative was a winter themed event for 250 underserved youths, ages 5 to 17, and their families to provide an inspiring shopping and self-esteem building experience. This event allowed recipients to shop for winter clothing essentials and receive winter hats and gloves needed for the upcoming winter season, all at no charge.

“We at H&M are thrilled to continue our partnership with GLAM4GOOD by hosting #BUNDLEUP Detroit at our brand-new store on Woodward Avenue and help 250 children start off this season prepared for the Detroit winter!”

Alongside GLAM4GOOD celebrity stylists and H&M influencers and   employees, the recipients can shop and be styled in H&M’s latest coats, sweaters and winter essentials. The event helps GLAM4GOOD’s underserved youth community head into the winter months empowered with confidence that they have new, fashion forward clothing, accessories and winter wear.

“Our Motor City #BUNDLEUP initiative, like all GLAM4GOOD programs, uses fashion to empower self-esteem, dignity, hope, health and happiness as well as addressing critical need. We are grateful to H&M for their continued support of our mission and their dedication to provide clothing and accessories to our recipients free of charge! This is fashion sustainability at its best! Christmas is coming early in Detroit!”

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“I THINK THIS WAS THE BEST DAY I EVER HAD!”

2 Comments

  • Vickie Hines says:

    Oh how we appreciate you coming to the Motor City to spread the Love with our students at Detroit Achievement Academy and Detroit Prep!

    The students were so excited to shop! They talked about their shopping experience for days!

    Thank you Glam4Good and H& M!

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