GLAM4GOOD partnered with global retailer H&M, in the spirit of the holiday season, to help hundreds of kids-in-need keep warm this winter! The pair held an empowering GLAM4GOOD #BUNDLEUP Detroit event at H&M’s new location on Woodward Avenue. The Detroit flagship was closed to the public from 9am to 12pm so the GLAM4GOOD recipients could shop for free to find new coats, cold-weather clothing, and accessories to keep them warm this winter. This event is a continuation of the successful philanthropic partnership between GLAM4GOOD and H&M, who most recently selected the nonprofit as its holiday charity gift card campaign recipient.
This GLAM4GOOD x H&M empowerment initiative was a winter themed event for 250 underserved youths, ages 5 to 17, and their families to provide an inspiring shopping and self-esteem building experience. This event allowed recipients to shop for winter clothing essentials and receive winter hats and gloves needed for the upcoming winter season, all at no charge.