The pair held an empowering GLAM4GOOD #SHOPPINGSPREE4FREE event at H&M’s flagship store on Chicago’s Michigan Avenue, which was closed to the public so that the GLAM4GOOD recipients, hundreds of kids-in-need could shop for free.
This GLAM4GOOD x H&M empowerment initiative was a back-to-school themed event for 250 underserved youths, ages 5 to 17, and their families to provide an inspiring shopping and self-esteem building experience. This event allowed recipients to shop for clothing essentials and receive backpacks filled with school supplies needed for the upcoming year, all at no charge.
We at H&M are thrilled to build on our partnership with GLAM4GOOD by hosting #GETSCHOOLED at our Chicago flagship store on Michigan Avenue and help 250 children start off their school year feeling both empowered and confident!
Alongside GLAM4GOOD celebrity stylists and H&M influencers and employees, students shopped and where styled in H&M’s latest back-to-school collection to the beats of DJ Matt Roan. The event helps GLAM4GOOD’s underserved youth community start the school year off empowered with confidence that they have new, fashion forward clothing, accessories and school supplies.
Our #GETSCHOOLED initiative, like all GLAM4GOOD programs, uses the power and resources connected to the fashion and beauty industries to empower self-esteem, dignity, hope and need. Education is an important tool students can use to help themselves yet, many of our youth attend school at a disadvantage because they can’t afford what is needed. It’s an honor, and our responsibility, to ensure they are given the tools for success. We are grateful to H&M for their continued support. Our student recipients have gone through some of life’s toughest challenges but don’t give up. We won’t either!
This event is a continuation of the successful philanthropic partnership between GLAM4GOOD and H&M, who previously worked together in 2018 on a #GETSCHOOLED event in New York City, and to provide clothing for over 500 patients, family members and nurses of the San Jorge Children’s Hospital in San Juan, Puerto Rico, who had been greatly affected by Hurricane Maria.