MARY ALICE STEPHENSON
Founder of GLAM4GOOD
Artist Libby Schoettle didn’t set out to intentionally inspire women and girls when she created Phoebe, her ultimate exploration of self in the form of one very cute, stylish, sassy and outspoken Instagram character that now has a cult following. “Phoebe is always true to herself and that resonates as inspiration”, says Schoettle .
“Phoebe is about emotion, and humor. I think people identify with her because at the end of the day, just like Phoebe, we all want to be noticed.”
GLAM4GOOD sat down with Schoettle to hear more about our favorite Instagram “It Girl”. We love the way Phoebe shows us her vulnerability instead of just showing off her outfits, body, food and vacations like so many Instagram stars. From moments of self-doubt, heartbreak and failure to cute expressions of bravery and empowerment, everything is not always picture perfect in this young lady’s life and that makes following her so refreshing! GLAM4GOOD loves the way Phoebe wears her heart on her sleeve and never tries to be anything other than her fabulous, imperfect self.
WHAT INSPIRED YOU TO CREATE PHOEBE?
DOES PHOEBE HAVE A MISSION?
Her following on Instagram is very important to me. As an artist I’m typically on my own, so I’m thrilled at how many people are relating to her. Many leave comments about how deeply they connect with Phoebe and what she’s going through, and every one of those comments moves me. What else I have found is how well she relates to people of other countries. I only speak English (with a little French) so to have other nationalities following tells me emotion, especially that of love and loneliness, is universal to all language.
HOW DO YOU LIKE YOUR WORK TO BE ADDRESSED AND WHAT ARE THE MEDIA AND MATERIALS YOU USE?
HOW LONG DOES IT TAKE TO CREATE ART WORK THAT WILL BECOME AN INSTAGRAM POST?
I’m very selective and careful about every element of Phoebe, including the words. My never-ending quest for printed text consumes much of my time. I search for words in bookstores, markets, on the street, everywhere I go. Art is a way of life, so depending on my current issue (it’s always something), words find me at the time I need them. Phoebe often has hidden messages, or double meanings based on words, not even I see until much later. She’s like a Rorschach Test that way.
HOW DO YOU THINK POP CULTURE IMAGERY SOMETIMES USED IN FASHION CAN NEGATIVELY AFFECT WOMEN?
Phoebe is very careful about how she portrays herself as a woman. I’ve always used fashion as a way to express what Phoebe is feeling, not what she’s supposed to be feeling. And I think that’s one of the reasons people connect: they understand she’s celebrating fashion, beauty, and glamour, while at the same time looking at it with a sense of reality and perspective. In one image she’s a diva, in the next she’s a misfit, or an awkward outcast. I like that she has the confidence and maturity to express both aspects of being a woman, and also a girl. She understands fashion can be a fun and truthful expression, yet it also has the power to embolden and destroy if you let it.
WHAT IS THE MESSAGE YOU WANT PHEOBE TO CONVEY?
I add words to many of my collages, and I work extremely hard to find the right words to address a particular piece. A word changes the meaning instantly, so I really think about what am I trying to say, what feels right. I think poetically of my art, and like to think of Phoebe that way as well, a quiet poet with a lot to say.
PERSONALLY, HOW DOES ART FUNCTION AS THERAPY FOR YOU?
ARE THERE ANY CAUSES CLOSE TO YOUR HEART THAT PHOEBE HAS CHAMPIONED?
WHY DO YOU THINK WOMEN EVERYWHERE ARE RESPONDING TO AND LOVING PHOEBE?
HOW DO YOU HOPE YOUR WORK TOUCHES THE LIVES OF YOUNG WOMEN AND GIRLS?
“The experiences we don’t talk about, in fact are the universally important ones. Phoebe not only exposes them, but she’s using them to entice a reaction…create a connection. It’s not about being perfect—in fact the one huge lesson Phoebe has taught me, is that imperfection is beautiful. And that there is nothing wrong with failure. Keep going.”
PHOEBE ON INSTAGRAM
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I love how stylish, cute, and real Phoebe is. I can honestly say I can relate to more than one of her pictures. Officially a Phoebe fan!!!
Phoebe, you’re amazing artist! These images are wonderful. Fantastic interview in every way!!!!
Wonderful, Libby, I love what you are doing… Phoebe just says it all…