Beauty Board

Serge Normant, renowned hairstylist, has created an eponymous line of transformative hair care and styling products that make vibrantly healthy hair and heart- stopping glamour achievable for every woman.

Transforming a woman from her everyday appearance into something magical is a dream that Serge Normant turns into reality using hair as the medium. Serge has worked his magic for some of the world’s most beautiful women including Julia Roberts, Reese Witherspoon, Julianne Moore and Sarah Jessica Parker, as well as supermodels Gisele Bundchen, Linda Evangelista, Christy Turlington and Cindy Crawford to name just a few. On the covers of top global fashion magazines and down countless red carpets and catwalks, Serge has showcased his enviable ability to manipulate tresses from everyday looks into elegant and sophisticated styles to the most avant-garde and glamorous.


World-renowned makeup artist James Kaliardos brings a unique combination of glamour and chic minimalism to the realm of fashion photography. He has collaborated with photographers Annie Leibovitz, Steven Klein, David Sims, Steven Meisel, Mert Alas and Marcus Piggott, Peter Lindbergh, Mario Testino, Paolo Roversi, Richard Burbridge, and the late Richard Avedon, Irving Penn and Helmut Newton. His work can be seen in American, British and Italian VogueAllureW and V Magazine. He has created looks for campaigns and runway shows for Balenciaga, Chanel, Hermès, Fendi, Versace, Jean Paul Gaultier, Yves Saint Laurent, Rodarte, Dior, Y-3, Rochas, Lanvin, Mugler, DVF, Lacoste and Anna Sui, as well as campaigns for L’Oréal, Revlon, Shiseido, Cover Girl and Victoria’s Secret. In 2003, he became the consultant for L’Oréal Paris, the first makeup artist to hold this position in the company. Some of the celebrities Kaliardos has worked with include: Madonna, Julianne Moore, Beyonce, Nicole Kidman, Angelina Jolie, Cameron Diaz, Kate Winslet, Jennifer Connelly, Tyra Banks, Drew Barrymore, Sarah Jessica Parker, Björk and Chloë Sevigny.

In addition to makeup styling, Kaliardos co-founded the art and fashion publication Visionaire in 1991, a uniquely creative outlet for hundreds of artists, and the culture and fashion magazines V Man and V Magazine. In 1996, he also founded the New York based Innocent Theatre Company, which produces both new works and revivals of classics with an infusion of art and fashion.

New York based makeup artist Romy Soleimani brings technical skill and a keen sense of color to produce her trademark glowing skin. Her versatile talent has inspired frequent collaborations with the most highly regarded and respected artists, magazines, and brands in the industry.  As Beauty Director-at-Large for, Soleimani regularly shares her perspective on the latest beauty trends, product recommendations, and beauty tips on their blog, Beauty Close Up.

Soleimani has worked with celebrated photographers Peter Lindbergh, Steven Klein, Terry Richardson, Lachlan Bailey, Christian MacDonald, Nathaniel Goldberg, Yelena Yemchuk, Michael Thompson, Cedric Buchet, Tom Munro, Norman Jean Roy, Daniel Jackson, Patrick Demarchelier, and Alexi Lubomirski to create editorial for Vogue (American, French, and Italian), Elle, Flair, Allure, Harper’s Bazaar, Vanity Fair, i-D, Le Monde, WSJ, and V Magazine. She has also worked closely with designers to realize the runway looks for J Mendel, Ryan Roche, Richard Chai, Jason Wu, Thakoon, Club Monaco, Banana Republic, Sportmax, Band of Outsiders, Karen Walker, VPL, Nina Ricci, Bill Blass, Carlos Miele, Naeem Khan, Milly, Honor, Protagonist, and Rebecca Taylor.

Other commercial clients include AG Jeans, Kate Spade, Lancel, Vera Wang, Ann Taylor, Narcisco Rodriguez, Donna Karan, St. John, Elie Tahari, Lacoste, BCBG, Club Monaco, and Tory Burch. Someimani is also a highly sought-after makeup artist for celebrity clientele including Carolyn Murphy, Julianne Moore, Kiera Knightley, Demi Moore, Liv Tyler, Rihanna, Kate Hudson, Elizabeth Banks, Rachel McAdams, Diane Kruger, Maggie Gyllenhaal, Tracee Ellis Ross, Ashley Green, Sofia Vergara, and Kerry Washington.

Photo By Erin Baiano

Ted Gibson is one of the most sought-after editorial, runway, and celebrity hair stylists in the business. His work has appeared in publications such as Vogue, Harper’s Bazaar, Elle, Marie Claire, Vanity Fair, People StyleWatch, W, and Allure and backstage at runway shows such as Chanel, Prada, Dolce & Gabbana. He is also a huge influence and presence at both Fall and Spring New York Fashion Week styling some of the top American fashion designer labels including Pamella Roland, Carmen Marc Valvo and Lela Rose. Ted is perhaps most known for toiling over the tresses of top celebrities including Brie Larson, Lupita Nyong’o, Anne Hathaway, Jessica Chastain, Debra Messing, Angelina Jolie, Saoirse Ronan, Hailey Baldwin, Priyanka Chopra and many more.

Considering his background, it’s not surprising that Ted’s incredibly successful Flatiron salon is frequented by models, actresses, fashion and beauty insiders and influential women who love its modern vibe and its discreet, down-to-earth flavor of chic. Ted was also the resident hair guru on TLC’s “What Not to Wear” and was responsible for the participant’s life-changing makeovers.

An influential style maker, Ted is a regular contributor on “The Today Show” and “Good Morning America” and has also appeared on “Oprah,” “The Insider,” “Inside Edition,” “Entertainment Tonight,” “The Early Show,” “FOX News,” “CNN American Morning,” “The Rachael Ray Show,“ “Dr. Oz” and “ABC News.”

Ted recently released his long awaited new collection of hair styling products entitled STARRING TM. The collection consists of five products formulated with conditioning meteorite dust and have already been heralded by Vogue, WWD and People magazines.

Today, Ted divides his time between working with clients, managing his salon and creating new products. His career as a fashion, runway, editorial and celebrity stylist continues to thrive taking him around the world where the beauty of different cultures inspires him and where exciting new projects continue to challenge and fulfill him.

Hand-picked and trained by Stila’s Creator and Founder Jeanine Lobell, Sarah Lucero has become the brand’s most respected pro makeup artist. As Stila’s Global Executive Director of Education & Artistry, Sarah spends half of her time traveling and training Stila’s field team on the latest Stila products. The other half of her time is spent backstage at fashion shows, helping top celebrities get red-carpet ready, and acting as a beauty expert for both television and print.

Sarah has made a name for herself working in the fashion and entertainment industry, creating the makeup looks for key fashion shows including Rebecca Minkoff, Victoria Beckham, Alice + Olivia, Cynthia Rowley and FRAME Denim.

Sarah has been a featured beauty expert on television shows like Access Hollywood, E! News, VH1, and EXTRA and her artistry has graced the pages of popular magazines InStyle, Allure, Redbook, and WWD. She works closely with Hollywood’s hottest celebrities to get them ready for photo shoots and the red carpet. Her clients include Victoria Beckham, David Beckham, Kerry Washington, Eva Longoria, Ashlee Simpson, Mandy Moore and the list goes on.  Known for creating “radiant looking skin and sultry eyes,” Sarah treasures the vast experience she has gained through Stila. “I hope to continue to share my knowledge and inspire others the same way I was inspired” Sarah says. “Nothing feels better to me than to know you made someone feel beautiful…inside and out”.


Born in 1987 and raised in Michigan, Marki Shkreli is a hairdresser based between New York and California. Shkreli trained under David Pressley, a centenarian and a Detroit legend.

His editorial work appears in Vogue, Harper’s Bazaar, Purple Magazine, CR Fashion Book, Porter, AnOther, V Mag, i-D, Dazed, Pop, Interview, Muse, Re-Edition, The Edit, Fantastic Man, Double, Numero, Variety, New York Times, Dior Magazine, Holiday Magazine, and Self Service Magazine.

Marki’s celebrity clients include Drew Barrymore, Tilda Swinton, Diane Lane, Chloe Sevigny, Elle Fanning, Carine Roitfeld, Juliette Lewis, Grimes, Charlotte Casiraghi, Kate Upton, Pamela Anderson, Ginnifer Goodwin, Keri Russell, Victoria Beckham, Neve Campbell, Gabriella Wilde, Behati Prinsloo, and Candice Swanepoel to name a few.

His commercial clients include Lanvin, Theory, Uniqlo, Sephora, Espirit, Edun, AllSaints, Cole Haan, Swarovski, Victoria’s Secret, Nine West, Diesel, Zac Posen, J Brand, Trussardi, Helmut Lang, Adidas, Vince, H&M, Chloè, Moncler, and Dior.

Known in the industry as “The Cool Hunter,” fashion stylist and Brooklyn mom Jessica Richards is a California native who looks like a surfer girl but with a downtown edge. She founded Shen in 2010 after a calamity with a face cream sent her up to Smith and Court Streets in search of a suitable replacement. Coming up empty handed with the realization that there was “no beauty in Brooklyn,” the idea of Shen was born. What began as a neighborhood haven for undiscovered, organic lines and exclusive British imports soon started attracting consumers from Manhattan, Europe, Asia and beyond.